What Next For Apple Inc. After Steve Jobs Death Essay

What Next For Apple Inc. After Steve Jobs Death - Essay Example This research will begin with the statement that after Steve Job’s death in 2011, most of Apple’s competitors thought that they had a nice opportunity to overtake them in the software industry. Most of Apple’s competitors at the time of Steve Job’s death included Samsung Electronics, Amazon, Google, Nokia, and Sony. The Smartphones and tablets that were being produced by Apple mostly had competition from Amazon’s Kindle Fire and the Nook. However, Apple was the leading firm before 2011 because of Steve Job’s strategies that he had used in the market many analysts believed that it was the end of Apple industry. With Steve’s death, the company had stiff competition from google’s Android system. Furthermore, the iTunes were facing competition from Netfix that wanted to take over the living rooms in the world stage. Facebook had also come into being and wanted to dominate the internet business by coming up with their own windows tha t would an access to the internet while Amazon was entering into the tablet market at Job’s time of death. Cooke had now to battle with google and to maintain the image of the company. The Apple company faced competition mainly on her Tablet industry and the emergency of google Android and the Blackberry’s Smartphones. In the year of Job’s death, Blackberry industry announced the release of a new Smartphone that had quite touching features that changed the way business people operated. The move was intended to edge over Apple’s iPhone that had not been in the market for long at that time. (Stephen, Jerry, & Richard 1993). The blackberry release had nice features such as touch screens, slide-out keyboards that was a clear indication of the of the step they had taken in the production of the phones. This enabled different business people to be in touch with the world. Thus blackberry had a higher power in the production of such phones that posed a greater competition to her competitors mainly Apple (Peter 2012). The use of corporate strategy and strategic outsourcing was vital. Rivalry In the traditional business, the issue of competing firms often drove profits to almost zero. In any competitive environment the competing firms come up with different strategies in order to edge out their competitors. Therefore a firm without any competitive advantage would find herself operating on losses or lost most of their customers to their competitors. Due to the competition from Amazon’s Kindle Fire and Nook tablets, the Amazon had decided to lower her prices in order to outweigh Apple’s tablets (Manjoo 2010). However he continues to assert that Apple decided to attract more customers by increasing the features of the Tablet and coming up with more applications that would be used by the business people (Apple's strategy 2009). Threat of Substitutes These refer to products from other industries apart from Apple that have the same or similar functions to customers. The move by google to produce Android prompted a move by Apple to produce iPhone 5 that would compete with the product that serve the same purpose. The industry faced the challenge of implementing the iPad That had been launched just before Job’s death , in Steve job’s management the Apple company had managed to create Apple 2, Macintosh, the iTunes, the iPod and the iPad in order to deal with other substitute products from other industries (Mary & Robert 1994). They used business level strategy to deal with the threat from other similar products. Buyer Power Most companies and other government agencies mostly issue blackberry to their employees for business transactions a show that the Apple company is really facing much competition to attract her customers in the industry. The blackberry company is though promising new an operating system that would be in much